
Anyhow, I take great issue with the notion that copy/graphics must somehow fill up EVERY bloody nook and cranny in a composition. An poorly-planned, ill-wrought jumble of filler distracts and detracts from the quality of the composition, particularly with a design like this, where a particular direction/sequence of emotional excitement is necessary for the advertisement to work. That said, this aversion to strategic whitespace--and negative space, for that matter--should be extirpated and replaced with a healthy artistic pragmatism, as commercial art demands.
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